Scheduling Instagram Reels

Want to know how to schedule reels to Instagram?

Instagram CEO Adam Mosseri recently announced reels scheduling is coming to Instagram but it looks like it won’t have auto-publishing available.

Until auto-publishing is available I’ll continue to schedule reels to Instagram like this:

I have my own method of scheduling reels to Instagram by using a scheduling app, creating my reel in Instagram, saving the reel as a draft on Instagram, and then using my cover art as a posting reminder on my scheduling app.

Read on to find out more details on my strategy to schedule reels!

Use a Scheduling App

I use Loomly Social for scheduling my clients content across Instagram, Facebook, and Twitter but you could use any scheduling app!

I create my reel in IG, save it to my camera roll so I have back up, make sure the audio is saved to my library, and then I save the actual reel as a “draft” on Instagram.

I then create the cover art, write the caption and relevant hashtags, and then use that picture (the cover art) as a scheduled post on Loomly.

The key is to make sure “manually publish” is selected on Loomly instead of “auto publish”.

When the time comes to post I receive a push notification from Loomly. It copies the cover art to my camera roll and the caption to my keyboard. I go to my reels drafts, select my reel, copy in the caption and cover art and then post my reel to Instagram!

If You Don’t Have a Scheduling App

If you don’t want to use a scheduling app you could always save your reel as a draft with the caption and cover art and then use your calendar app on your phone to set a reminder to post.

Fingers crossed Instagram makes auto-publishing reels happen for us soon!!