Blog

The Best Gear for New Content Creators

If you’re wondering what equipment you need to shoot great content, you’re not alone. One of the most common questions I get is, “I’m a new content creator, what gear should I use?” The truth is, you already have a powerful tool in your pocket: your smartphone. The key to levelling up your videos isn’t…
How to Use Instagram Analytics and Insights to Supercharge Your Marketing Strategy

In our previous blog post, we introduced you to the power of Instagram Analytics and Insights and why they’re essential for businesses. Now, let’s dive deeper and discover how to use Instagram analytics to optimise your marketing strategy and achieve your business goals. Analysing Your Performance Understanding how your content performs on Instagram is key…
Understanding Instagram Analytics and Insights: A Guide for Businesses

In the fast-paced world of social media marketing, understanding your audience and measuring the effectiveness of your efforts are essential for success. Enter Instagram Analytics and Insights, powerful tools that provide businesses with valuable data and actionable insights to optimise their marketing strategies. In this blog post, we’ll explore what Instagram Analytics and Insights are…
Dominate Your Market: The Power of Instagram Influencer Marketing for Businesses in 2024

In the dynamic landscape of digital marketing, staying ahead of the curve is paramount for businesses looking to thrive and grow. As we venture further into 2024, one strategy continues to stand out as a powerhouse for brands seeking to connect with their target audience in authentic and impactful ways: Instagram influencer marketing. The Rise…
Restaurant brand video for Delahunt, Dublin

Delahunt Restaurant is elegance without pretense, and that’s exactly what this brand video aimed to capture. Watch the full video Grace worked with the team at Delahunt to create a brand video that reflects the restaurant’s refined atmosphere, seasonal menu, and commitment to detail. From moody lighting and rich textures to slow, intentional pacing, every…
A reel for Frank’s Wine Bar: Pasta, plating, and a bit of drama

This one’s for the food lovers! Watch the Instagram Reel Grace captured this cinematic moment at Frank’s Wine Bar in Dublin, Ireland. The reel features a dramatic close-up of pasta being finished and plated, paired with classic Italian singing for that extra flair. Social media content creation for your business This kind of video is…
Video business card for REALTOR® Patric Tremblay

Grace recently had the pleasure of creating a video business card for Patric Tremblay, a North Okanagan-based REALTOR®. The goal? Capture who Patric is in a short, scroll-friendly video that feels personal, professional, and true to life. Patric’s video business card Patric’s story was a joy to tell. Originally from Saskatchewan, he’s now living the…
Instagram Reel for PV BLVD Coffee

Some shoots are just pure fun …and this one was as sweet as it looks. Watch the Instagram Reel Grace captured this pastel-perfect moment at PV BLVD Coffee, featuring their seasonal pink hot chocolate. The goal was to showcase the drink’s aesthetic appeal with scroll-stopping visuals, styled in natural light and edited for high engagement…
YouTube channel trailer for Chris Holm & Associates

Grace recently partnered with Chris Holm & Associates to create a new YouTube channel trailer that introduces their team and highlights their values as trusted REALTORS® in Armstrong, BC. Watch the YouTube Trailer The goal of this project was to give new visitors a quick, engaging way to get to know the Chris Holm &…
Scheduling Instagram Reels

Want to know how to schedule reels to Instagram? Instagram CEO Adam Mosseri recently announced reels scheduling is coming to Instagram but it looks like it won’t have auto-publishing available. Until auto-publishing is available I’ll continue to schedule reels to Instagram like this: I have my own method of scheduling reels to Instagram by using…
How to save instagram reels to camera roll

Wondering how to save Instagram reels to the camera roll? It’s easy! Open the reels tab on your profile. Click the reel so the video is playing full screen. Click the three dots located at the bottom right hand corner. Select “Save to Camera Roll” (the option is usually near the bottom). The reel then…
How to organize video files for editing

Wondering how to organize video files for editing? There are lots of different methods, but here’s what I’ve found works best. Make a new folder on your external drive for each new video topic. Inside this “project folder” is a “footage” folder that contains a-roll and b-roll subfolders. You’ll also have an “assets” folder that…